Power Pays are a marketing tool to turn around declining TAB market share to Betfair and the NT reg. bookies like IAS etc. [especially now they are offering exotics] as more and more punters make use of the internet to place bets. These punters quickly find that better prices are available than what the TAB is offering.

Power Pays [selected days only] are having moderate success in increasing TAB pools but eventually, the TAB will have to bite the bullet and lower their takeout % on all meetings and days as their good old monopoly status fades into the distant past.

The only bet source the TAB have all to themselves now is the cash bets from TAB outlets [Power Pays not offered there ...yet] but that has been a dwindling money supply since the introduction of poker machines and the increasing punter drift to the PC as a betting tool. Reduced takeout % will eventually be right across the board I think, even in cash TAB outlets. Long overdue too!