You take the risk in order to make a profit.

* Criminals take the risk in order to make a profit.

* You buy an investment house to take a risk in order to make a profit.

Let's talk profit and then risk will come into the discussion.

I haven't heard risk yet.

* Short odds less risk versus long odds high risk.

* High strike rate less risk versus low strike rate high risk.

* Calculated run of outs before loss of bank versus Stop strategies to loss of bank.

* Streaks and THE RISK of streaks.

* How to evaluate your own Edge and how that equates with streaks

* How you back a race on identified factors versus how you back a race on actual measurements of ability.

* How much complacency and inertia stall one's ability and accuracy in finding accuracy in measuring risk.

* How to rate a method. Which is how risky a method really is.

* What are the 'what ifs' that are never considered that make up risk.

* What new things make risk analysis difficult to measure in a given field

etc etc etc.