30th September 2008, 04:27 PM
|
|
Member
|
|
Join Date: Jan 1970
Posts: 4,437
|
|
So how can Betfair's claim be correct?
It isn't a claim, it is an excuse by the sharp minds in Betfair Towers to generate revenue without actually increasing commission structure for losers who are attracted to better odds, so it will help with the price of the IPO.
Unfortunately, the finance team forgot to talk to the marketing team.
It's not a very good implementation, but the sharp minds at Betfair have outdone themselves with brilliance.
I don't support it in any way, and it will probably drive me away quite soon, but it is brilliant.
Hundreds of thousands of dollars pushed through the exchange on every UK race, yet effectively Betfair are making a flat 5%.
Now they'll be making a cumulative 5%.
The bottom line is enormous.
|