As a regular listener to Sport 927 I've heard Steve Moran's grab that 'Value. You can't eat it but you must have it in order to survive.'

Also read a forum comment recently that you're best to ignore price as you have to believe your own judgement is better in the long run.

What are the thoughts and approaches used...

Have a selection, attach a price stipulation and only back it when the price matches your assessment.

Or back your selection come what may.