The operative word is "AVERAGE", many people have iterated that BF is good for long shots, and that's where the smoke and mirrors comes in, eg. 8 races 8 winners 7are @ 1/1 one is 50-1, so the average price is 7-1??? HUH?

Also the statement 20% better odds (AVERAGE) than ANY of the 3 totes, more smoke more mirrors as we are not backing at any one tote we are backing BEST TOTE.

What about a comparison of winners say, 3-1 and under BF-V-BOB or Best Tote/SP (as available)

I'm not saying that BF hasn't got some good points, any serious punter should use them as I suspect most bookies and/or professional punters do probably more so in the UK, but I am saying that its a case of the missing shilling!