Generally there are tipsters in the media that pick a lot of favourites to win.
They might have 30 to 35% strike but the avg dividend can be around $2.00 - $2.50

However there are a couple that a generally looking towards some value and base there selections around reasons why there selection can beat the favourite.

These tipsters include Brendan Delany from RSN and Matt McDermott from Sky Racing just to name a couple.

Generally you find if these media punters select the favourite a few times between them - its a good bet as they can't find anything else to win.