Watched a movie last night called 'Focus' with Will Smith. Thoroughly entertaining but a bit far fetched. However, there was a scene at a football game, where Smith bet over a million dollars that his betting opponent could look over all the players jersey numbers, pick one and Smith's girlfriend would guess it. He won of course, but it was a case of infusing a certain 'number' into a person's mind without them knowing?

An brief example: It's Saturday, and you're going to watch the races on TV and have a bet.
You're alarm wakes you at 7:00am
You drive your Audi A7 down to the 7/11 and get a paper.
Come home and switch on Channel 7.


Without you knowing it, the number 7 is indelibly imprinted in your mind. What's the bet you'll be drawn to bet on horse 7 in the seventh race perhaps? Seems far fetched but no different to people betting lucky numbers, for no other reason than....... they're lucky??