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Old 1st March 2005, 02:19 PM
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Seven secures England one-dayers
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The Seven Network will broadcast Australia's one-day series in England in June after reaching an agreement with the England and Wales Cricket Board (ECB). A deal was struck on Tuesday, less than 24 hours after SBS announced it had secured the rights to broadcast the Ashes. Seven's Head of Sport Saul Shtein said it was a great coup for the network. "We are delighted to have reached an agreement with the ECB to bring Australians free-to-air television coverage of our team's one-day campaign in England." Meanwhile, network chief executive David Leckie hailed the deal as a win for Australian cricket fans. "Today's agreement is great news for Australian cricket fans, we also congratulate SBS on their securing of the free-to-air television rights for the Ashes Test series. We look forward to renewing our terrific working relationship with SBS following the success of our partnership for the Games of the XXVIII Olympiad in Athens." Prior to the last two days, no free-to-air deal had been negotiated, meaning Australian fans were likely to miss out on coverage unless they had pay TV.
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