This came from the Australian Bureau of Statisitcs -- a good source of $ information for research. It was from a search under 'gambling' and 'advertising'


http://www.abs.gov.au/ausstats/abs@...ing,advertising

The relevant section puts some dollar value on the AVERAGE advertising expenditure of each gambling related BUSINESS.

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It would be simplistic to conclude that the increase of gambling activity and problem gambling is solely attributable to the proliferation of poker/gaming machines. However it seems clear that the gambling industry is heavily reliant on expenditure by what could be described as the 'average punter', not the so-called 'high-rollers' - especially considering the large number of gambling activities available in pubs and clubs. [b]Clubs, pubs, taverns and bars with gambling facilities increased expenditure on advertising, marketing and promotion from an average of $21,494 per business in 1994-95 to $63,501 in 1997-98[b], and this may have assisted in attracting a new type of patron to these businesses, and hence to the gambling industry.