I guess I have always held the view that if less people are using your product there must be one (or many) reasons why they are going elsewhere.
Putting your prices up doesnt increase the number of customers who want to use your product!
It is so typical of the short term mindset of the Australian business community to do this sort of thing and it will certainly lead to a long term loss of revenue.
It is the same as the TAB putting up the take out for saturday events. It is just corporate greed with no understanding of how to increase market share by being "better".
There are lots of new, value for money events they could create that would interest the public and bring in more punters and more public discussion.
Pathetic!
:-)