For proof of the ability to change public opinion when it comes to sport you have to look no further than AFL. Back when the "Swans" were South Melbourne apparantly nobody in Sydney had even heard of AFL (or VFL as it was then!) and you would have been lucky to attract a crowd of a few thousand people to a match (and all probably would have been ex-Melbourne residents). A few weeks ago there was a crowd of 80,000+ at a Swans match in Sydney - probably more than attended ALL the NRL games played in Sydney that weekend!

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"Computers can do that????" - Homer Simpson