Did not want to place the whole ad. because I'm not sure if it's proper to do so here, after all they are sponsors of this site.
But fair is fair they definitely tell you they do better!

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This ad from elsewhere, not from their site.

By betting against other punters, you invariably get the best odds. This includes an average of 20% better odds on win & place markets than the TAB on horseracing.

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They are good in the long shot range provided you only want to bet a few dollars.
Good luck

The operative word is "AVERAGE", many people have iterated that BF is good for long shots, and that's where the smoke and mirrors comes in, eg. 8 races 8 winners 7are @ 1/1 one is 50-1, so the average price is 7-1??? HUH?

Also the statement 20% better odds (AVERAGE) than ANY of the 3 totes, more smoke more mirrors as we are not backing at any one tote we are backing BEST TOTE.

What about a comparison of winners say, 3-1 and under BF-V-BOB or Best Tote/SP (as available)

I'm not saying that BF hasn't got some good points, any serious punter should use them as I suspect most bookies and/or professional punters do probably more so in the UK, but I am saying that its a case of the missing shilling!

Shows you how much of their advertising I take notice of.