Agree with you party, seems an odd option when as you say you can get better than that already with other bookies, and even BF prices themselves. It looks as though its a deal run with Sports Alive, much like (not sure if its still there) the option to bet into the Tasmanian tote through BF. I guess its just another option for if you are a BF user and can't get matched or want to place a bigger bet and be guarenteed of getting it matched, you can do it all through BF without having to log onto different sites, and still get reasonable odds.